environments where rumors can fly faster than hot embers. Errors - from wrong contact information to the mistaken alert that nearly one-third of a small Montana town's population was being evacuated because of a fire - have made it online in the past month.
While the Internet has played some role in disseminating fire information at least since 2000, agency officials this year began to more aggressively push its use - in part recognizing what one information officer in Montana called "the reality of the world we live in."
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