An alternative to banner ads, a banner exchange provides the potential to draw extra traffic to a web site through banner displays and is a good way to fill unsold or onprofitable inventory. The most common banner exchanges, such as LinkExchange, offer one banner display on some external web site in the network for every two banners displayed on one's own web site. Most banner exchanges use 468x60 pixel standard banners, although there are a few pop-up banner exchanges and skyscraper exchanges. Other definitions...
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